This fall, a channel named SOFTDRINKTV published a 14-minute clip entitled "The most awful Madden of All Time," which was followed by buy madden 22 coins
a video that lasted 19 minutes, titled "Madden NFL 22 isn't good - review." They came back to a similar well recently by releasing a video called "Everything Wrong with Madden NFL 22 (in 16 minutes)." The narrative of that one opens memorably in a dramatic way: "This is the kind of game that makes you want to stick an eyeball in your thumb. If it comes to playing Madden 22, the blessing of life turns into one of the worst curses. It is no longer a desire to be alive. It triggers existential dread."
Just like any other subculture Madden is no exception. It has its own slang. For precise throws, they are "lasers" (self-explanatory). Often a good throw is an "dot" and you'll be "dotted up" -- and it has mutated from "dart" (less explanatory). Similarly, strong defensive coverage was once "bagged," though recently I've heard YouTubers declaring that they were "booked." However, the only one that makes sense I can think of is "mossing" somebody as in when players leap over corner in order to catch the ball out of the air, influenced to Randy Moss.
However, hating Madden seems to be just as big a part of the culture, even if it's a bit theatrical at times. The subreddit r/Madden has almost entirely "rants" about why Madden is a mess, and usually is a video of a bug or glitch. The tag #Madden22
that is on TikTok is a mix of highlights, equally part calling out busted plays that EA could fix.
But, of course, if aren't enjoying a game so frequently, why continue playing it, each year?
To Andrew Belton, Madden earns him his keep. He's been playing since 2005 Madden, but more crucially youtubeing since last year's Madden. His channel has developed to the point where the channel earns money from it. Enough to move out of his parents' home and to a home in Brooklyn. (He also sells books using Madden tips through his Patreon and estimates that it makes a third of his earnings.)
The concept of trash-talking wasn't born with Belton. While he's certainly the most prominent person doing it through YouTube for Madden however, trash-talking videos are also popular in other sports games such as NBA 2K. (Another kind of game Belton dislikes: "I thought Madden was extremely gruesome However, 2K actually has me in a state of anger... I'm not able play it; this is how angry it makes for me.")
The channel Belton plays at least a couple of This year's Madden 22 did well, too, and Madden continues to be the top-selling sports franchise in history games per week and throws any that are too boring to mut 22 coins
be posted. Finding the right trash talkers is a matter of art. "I've noticed that with these people that the more rubbish they make up, the more obnoxious they perform in the game," Belton says. For good videos, he requires an opponent to be skilled at playing and be as loud as they can.