Due to the item's rare, they're typically very expensive in FIFA 23 Ultimate's market for virtual transfers with certain items like Yaya Toure selling in the region of 1.9 million coins that a well-known third-party website selling coins values at less than PS400 FIFA 23 coins.
But EA has released the wrong pack, flooding the market with an overwhelming amount of the game's items and saw all of the prices plummet rapidly with some customers losing around 100,000 FUT coins worth around PS200 in the event of purchasing through a third-party.
EA is yet to make a comment on the mistake. But the impact on the market is long-lasting. The majority, but not all players are losing value, although the market recovered somewhat following the removal of the pack and resultant shortage with FUT Hero items, the loss of coins will not be able to be reversed.
Anyone who was able to buy the pack may be in much better luck it was advertised as being untradeable (meaning it couldn't be sold in the market for transfer) In the past, when EA has sold packs that have an incorrect description it is typical for them to compensate players who purchased the original pack. As a result, certain players could receive the two FUT Hero cards for as little as 25000 coins.
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EA Scores its Own Goal as FIFA 23 Hero Pack Snafu Cleans Millions of Coins From Virtual Market
A snafu with one of FIFA 23's"Hero" packs has turned out to be quite costly when an exchangeable FIFA Ultimate Team Hero merchandise was put on the game's virtual transfer market at a hefty discount. The chaos ensued when players tried to dispose of their assets as their value plummeted, hoping to recuperate some losses because the market was inundated buy FUT 23 coins.